We proudly present our new visual identity. A new logo, new website and a clear way of communicating.
The logo consist of the boxed company name. However, the Y breaks out, as ananalogy of ‘thinking out of the box’. The underlying smaller box represents how (future) subsidairies are part of this umbrella company. The chosen font has a technical style,but with a rounded edge in order to emphasise the (soft) human aspect. The colors are a reference to the environmental awareness. The name in grey is an expression of modesty, a role in the background. With technology in the hands of the consumers (like Parking Hero), Yazamtec plays its important role behind the curtains.
